Our First Adventure: The Flight of the Dacron Eagles hang gliding expedition along the Rift Valley, Kenya filmed for the BBC series 'Classic Adventure'

About Us


We first travelled to rural Italy in the summer of 1988 and again in 1990, both times with a small group of close friends, all competitive hang glider pilots. We flew from Monte Cucco on the Umbria Marche border and our flights took us to remote villages many miles from launch where we discovered wonderful hilltop towns and delighted in unscripted, joyous experiences, creating indelible, life-long memories.

Creating ‘Soft Adventures’

We couldn’t have known it at the time but those first Italian adventures set the tone for the rest of our lives. In the years since we have only deepened our love for this wonderful country and our new passions for skiing and cycling have replaced our love for hang gliding.

Today through Inspired ITALY we create Ski Safaris in the Italian Dolomites and cycling trips in Tuscany, Umbria and Emilia Romagna aiming to leave our guests with their own indelible memories of a soft Italian adventure.

Inspired ITALY About Us
We favour the side roads and the slightly more adventurous routes

More Dinner Party than coach party

Your experience is delivered by us, in person.


Do you prefer to shy away from the major tourist hot spots, favour the side roads, the slightly more adventurous, authentic, local experiences?

And do you have a leaning towards that finer bottle of wine, an appreciation for a hand made pasta or to take the time to absorb that big-sky, panoramic view?

If so, we will get along just fine!

And as with any great dinner party, it is all about the preparation. We ride every road, ski every piste and personally craft each and every one of these adventures. Your experience is delivered by us, in person.

The Times: On a ski safari in the Dolomites by Christian Wolmar

The Media Like Inspired ITALY Too

The Times, SNOW Magazine, Fall Line Magazine, SNOW Guide, Senirosskiing.com, PureWow and Yahoo News have all written feature articles or made recommendations about Inspired ITALY’s Dolomites Ski Safaris. 

BBC Travel, the Telegraph, Road CC and Oldie magazine feature our soft adventures and bike trips.

102x 5⭐️ Guest Reviews & 2x 4⭐️ on Tripadvisor & Google

What do Our Guests Say?

⭐️ 2020 TripAdvisor Travellers Choice Award


You are at the very centre of everything we do and every decision that we make.

Your experience is our only priority.

Inspired ITALY guests have awarded us with 102, 5-star reviews on Google and Tripadvisor. There are two 4 star reviews as well 😢!

And in 2020 TripAdvisor presented us with the Travellers Choice Award.



L to R: Matteo, Lou & Tim

The Inspired ITALIAN’S

Matteo Baffi, Louise Anderton and Tim Hudson are the founders and directors of Inspired ITALY.

In the winter we are Ski Leaders and in the summer months, we look after our cyclists as leaders or providing briefings and support.

We are life-long adventurers, enthusiastic hosts and passionate about all things Italian!

Our Videos are all over YouTube!

Feedspot suggested that the Inspired ITALY YouTube channel is one of ’15 Italy Travel Youtube Channels To Follow in 2020’.


And the Leonardmlee YouTube cycling channel covered Inspired ITALY’s road cycling trips in Tuscany and Emilia Romagna.


⚫️ WATCH Leonard Lee Cycle Through Tuscany

These Well Known Travel Brands Trust Inspired ITALY

Inspired ITALY: Highly respected in the travel industry

We Work With These Top Brands...


Choosing brands to work and collaborate with like the Active Travel Group is something that we carefully consider. We currently work closely with…

Bspoke Tours  |  Cycling for Softies  |  Ski Solutions  |  Powderhounds


All of these companies are authorised by Inspired ITALY to resell our cycling and Dolomite Ski Safari adventures.

ABTOT provides financial protection under The Package Travel and Linked Travel Arrangements Regulations

Travel Safely with us because We Are Bonded

A Member of the Association of Bonded Travel Organisers Trust Limited (ABTOT)

The Association of Bonded Travel Organisers Trust Limited (ABTOT) provides financial protection under The Package Travel and Linked Travel Arrangements Regulations 2018 for Inspired ITALY Ltd. 5377, and in the event of their insolvency, protection is provided for the following:

1. non-flight packages and

2. flight inclusive packages that commence outside of the EEA, which are sold to customers outside of the EEA.

ABTOT cover provides for a refund in the event you have not yet travelled or repatriation if you are abroad. Please note that bookings made outside the EEA are only protected by ABTOT when purchased directly with Inspired ITALY Ltd.

In the unlikely event that you require assistance whilst abroad due to our financial failure, please call our 24/7 helpline on 01702 811397 and advise you are a customer of an ABTOT protected travel company.

You can access The Package Travel and Linked Travel Arrangements Regulations 2018 HERE.

Inspired ITALY Partners with Leading Brands

Our Partners include …


Raleigh UK Ltd, Nottingham, UK – Inspired ITALY is a fully authorised dealer for Raleigh bikes, Haibike & Lapierre bikes.

BOSCH eBike Systems, Germany – Inspired ITALY is a fully authorised technical partner for Bosch eBike Systems.

Ski Rental Carlo Ski. Rezia Str. 71/A, 39046 Ortisei, Val Gardena, Italy.

You can request a Zoom or phone call with Tim

Request a Call!



Inspired ITALY Limited

Registered office: 39 Westgate, Thirsk, North Yorkshire, YO7 1QR, United Kingdom

Registered in England, registration number 082882739

Office Address: Popeshead Court Offices, Peter Lane, York. YO1 8SU, United Kingdom. Telephone +44 (0) 1733 865443


Contact Us...

“We are reasonably keen, but ‘mature’ leisure cyclists and at first we were a little apprehensive about our abilities. Tim and Roberto gave us advice and encouragement so that we were able to pace ourselves and complete each of the daily rides with confidence.”

Graham Stanley

“This was my first cycle holiday and can’t be more positive about the equipment, route planning and guiding. Thank you Tim and Roberto for being wonderful hosts.”

Andrew Le Poidevin

“..my confidence grew; and, though I had been a bit worried about the longest ride, by the end of that day, I didn’t want the 100km ride to end.”

Barbara Stanley

“..definitely go for a guided option. Tim’s knowledge of the area is sublime and he always has a random fact or story about wherever you are. He just makes the whole trip even better. Can’t wait to come back again.”

Calvin Booker | Raleigh Bicycles, UK

“Tim [the guide] actually rode with us, pointing out lots of very interesting fact and figures along the way. All our luggage was transported between hotels so all we had to carry were the things we needed for the ride”

Leonard Lee | Club Cyclist & Youtuber

“... a wonderful experience and I would have no hesitation recommending Inspired Italy to anyone thinking of a cycling holiday in Italy.”

Leonard Lee | Club Cyclist & YouTuber

“I thoroughly enjoyed my week and can highly recommend experiencing Italy to anyone looking for a cycling holiday, and I'm hoping to book another holiday with them next year.”

Alan Parkinson, Road Cycling in Italy

“I am a fairly experienced cyclist but I've never ridden an e-bike so had no idea what to expect. My inner roadie wanted to do the climbs without assistance. But it was just easier to use the motor to push you up the many Tuscan hills and enjoy the views and the ride rather than push yourself to exhaustion. The routes varied from a relatively easy 45 km/700 metres vertical to a challenging 100km/1300 metres.”

My First Ever Ride on an Electric Bike by Leonard Lee

“Thank you for the most fabaroonie Ski Safari ever! I’ve enjoyed them all, but this one was the best in my opinion.”

DOLCE TEMPO Ski Safari by Manda Bennett

“We are enjoying every moment! Last night treated with a live Italian music show in the piazza - what a wonderful and beautiful day it was!!! The routes are so beautifully thought out!”

Rochelle Joubert, South Africa

“This trip is crazy beautiful, we enjoy every moment thx 👏”

Rochelle Joubert, South Africa

“I would ride this day everyday of the year and never get bored, thank you 😊”

FJ Joubert, South Africa

“Although we researched the tour, we underestimated how hilly the terrain was in Tuscany. However, this trip will remain in our memory for a long time to come. We will definitely be back! Thank you Inspired Italy, you made our holiday so much fun...”

Colin & Heather, Canada

“Got to our destination early to find our luggage already in our room. That set the tone of the adventure. Seamless logistics happening in the background.”

John H, Zimbabwe

“Had a fantastic 4 day adventure cycling around lake Trasimeno. We departed after a late breakfast the next morning with a lot of excitement and a little trepidation. We soon relaxed and enjoyed the beautiful countryside.”

John H, Zimbabwe

“We are a family of four from the USA; 2 young adults and 2 older adults in our 60's. Inspired Italy exceeded our expectations providing us with a lifetime of memories of beautiful cycling scenery, fairytale medieval towns, fabulous meals, fantastic wine tours and beautiful, intimate boutique hotels.”

Montanino Family, USA

“The route had been thoughtfully put together, it was incredibly varied. It did put us through our paces, both physically and mentally (one of us is in our late seventies)”

Alistair M, Canada

“Inspired Italy - it is their first-hand personal experience and knowledge which allows you to eat and stay at the most amazing places ..”

David C, UK

“The cycling was fun and I felt calm and exhilarated at the same time with a chance to feel the breeze, take in the views of the beautiful countryside”

Mary Thomas, UK

“Stunning Hotels, amazing dining, breathtaking scenery and all enabled by the fantastic team at Inspired Italy and their outstanding e-bikes!”

Andrew M

“We had a terrific week in Umbria and Tuscany. The 'e' was certainly popular on the steeper hills. Nothing was too strenuous.”

Jonny Woods & Family

“What surprised me was how relaxing it was and how you just switch off and enjoy the beauty of it all.”

Hazel Dumore

“I started e-biking after a hip operation. I had an initial idea that biking would involve staying in youth hostels. Far from it! This was really up market - great hotels, fantastic food and serious wine.”

Paul Gregory

“My wife and I wanted a holiday with a difference and a bit of an adventure - and that's what we got. From start to finish the management, arrangements and attention to detail for this e-cycling holiday were excellent.”

Ashely Blackett

“eBikes were amazing and enabled the whole family with different levels of cycling experience and fitness to enjoy a really memorable holiday. Thanks Tim and the team at Inspired Italy!”

Phil Dunmore

“What an amazing time! From the bike rides, to the hotels and the food, everything was perfect. E bikes are my new favourite thing!”

Georgia Dunmore

“What an amazing holiday! From someone who hadn’t been on a bike for years and was a bit nervous about the week it way surpassed my expectations! E bikes are the way to go!”

Hazel Dunmore

“I have just finished a 6-day bespoke ski safari with the wonderful Tim. I thoroughly enjoyed our adventures on the slope and meeting new people within the group. Everywhere we looked we were provided with another jaw-dropping view, and the conditions were perfect for me all week. Our rifugi were so homely and the hosts made us feel welcomed and special. The food provided was excellent and varied. Tim was an amazing leader and has so much knowledge of all the areas we covered. His commentary was a great addition to our coffee stops!”

Lark Ash-Wheeler

“The Umbrian route was stunning - the land that time forgot, the Italian drivers courteous, the roads in the main very quiet. The food and hotels were great and we felt, even self guided, fine.  The SAT navs really were very good - I always get lost!

Inspired Italy made it fun, hassle free and personalised. So, in a nutshell, I couldn't recommend it more.”

Nicola Odey on a Private, GPS Self Guided Umbria Electric Bike Adventure

“Fantastic experience! Sleeping at the top of the mountain and early morning untracked corduroy or powder.”

Grant Milne

“The memory of that day will stay with me forever……it started with 2 fresh runs down Marmolada and ended with a blissful stay at Averau! Unreal!”

Karen White on a Family Dolomites Ski Safari

“it was without a doubt the best week of our lives so far (except perhaps our wedding week!)”

Bethany & Dan O’Mullane

“… we had all had an ABSOLUTE BALL ...”

Felicity ‘Billy’ Clark on a Private Dolomites Ski Safari

“10 out of 10 - a wonderful unique experience. Skiing perfectly groomed pistes at 8:30 in a foot of fresh powder before anyone else”

Lizzie Norton, former owner of Ski Solutions Ltd.

“Ian and I loved your guided e bike holiday around Tuscany. It was beautifully organised with every little detail thought of, including the most perfect lunch stops and, of course amazing hotels!”

Sir Ian & Lady Collett

“We were very uncertain whether to opt for the guided or the self-guided, but having opted for the guided tour we now realise that there are some significant advantages.”

Nigel & Alwyn Vaughan on a Guided Umbria Electric Bike Adventure

“Writing [the Google review] pulled on my heartstrings and made me want to do it all over again.”

Marion Clare Williams, USA on a Guided Umbria Electric Bike Safari

“Bikes always enable their riders to be ‘at one’ with the environment and these electric bikes, by removing the really hard effort normally required, allow one to progress through difficult terrain while still enjoying the trip.”

Christian Wolmar. Award Winning Writer & Broadcaster Specialising in Transport

“.. we were always a little hesitant because of the hills, but Ebike rentals from Inspired Italy solved that problem and then some! We felt like we were in Tour d'Italia without the effort. The bikes are fantastic, and all the equipment is first-class.”

John Sweazey, USA

“.. with the eBikes, we powered effortlessly up hills that would have been otherwise painful in the hot sun. Less time sweating meant more time to enjoy the stunning scenery. I've spent countless days on the lake but cycling around it was a totally different experience and I'd do it again in a heart beat. Highly, highly recommended!”

Anna T-B, London, UK. Lake Trasimeno eBike Tour

“I rushed home to tell my cousin, all about our bike holiday. They booked immediately! It was one of the best holidays that I have ever had..”

Suzanne Dale, UK. Umbria and Tuscany eBike Safari

“Out of interest, Christian and I rode our ordinary bikes up to Castel Rigone a few days later. The difference was astonishing: I felt the hill would never end”

Deborah Maby, UK. Umbria eBike Tour

“Don’t imagine an e-bike will do all the work for you ..”

The Oldie Magazine

“Fantastic way to bike-ride in Italy without worrying about the hills


Mark Dale, UK. Guided Umbria & Tuscany eBike Tour

“Puts the joy back into cycling”

Graham Adamson, Canada – Guided Tuscany eBike Tour

“...so great to have a leader. No stopping at the top to look where to go. No worrying about when or where to eat. Just great skiing and great new friends...”

Missey Zlotcha, USA. Dolomites Ski Safari

“... all we had to do was enjoy some of the best skiing we've ever had ...”

Jo Metcalfe, Tailor-Made Dolomites Ski Safari

“We had the most marvellous Dolomites Ski Safari, it was beyond anything I had ever expected. Such an adventure in such an awe inspiring landscape, all so well planned and executed. Our guide wasn't half bad either, in fact he was terrific.”

Belinda Callaway on a Dolomites Ski Safari

“A huge thank you for a really fabulous week. Once my first day nerves had calmed down I really enjoyed the skiing!!”

Katie, a solo skier from the UK

“Thanks everyone for putting up with the lone Yank. Y'all were way too much fun to travel with.”

Paul Dowler, a solo skier from Utah, USA

“A great “thank you” to Tim and Louise, for the inspiration to do this, in this way.”

Tim Ferrari, a solo skier from Scotland

“It made such a lovely change to be skiing on such empty slopes and in such good snow conditions, and the views were, of course, superb. A lovely holiday, and great company. Thank you.”

Patricia, a solo skier

“This is a fantastic opportunity to never ski the same run twice, to be guided by an expert not only on the slopes but on the ‘watering holes’ too! To be the only people at the top in the morning is a real treat. Skiing with a small pack seemed to make no difference, much to my surprise! All I would say is it is worth getting fit before you go. I thoroughly recommend this wonderful original ski holiday.”

Lavinia Shaw-Brown on a Dolomites Ski Safari

“I did endless research beforehand wondering whether it would work out as a holiday, was Italy the right spot and Inspired Italy the right company? All I can say all 8 of us loved it. There was a pretty wide range of fitness levels, but with the 4 speeds on the eBike it was not a problem.”

Nicola Odey on an Umbria eBike Safari

“The Inspired ITALY Dolomites Ski Safari was not only the best ski holiday but the best holiday we have ever had. Tim’s local knowledge and rapport with the locals added an extra dimension to the trip. We really felt that we got to know this beautiful part of Italy as well as enjoying some incredible skiing on uncrowded slopes.”

Jo & Adam Metcalf on a CLASSIC Dolomites Ski Safari

“The Umbria eBike tour was fantastic, the bike technology, sat nav and organisation brilliant. Dee said she would book it again next year, which is the best endorsement”

Robin Welch, Umbria eBike Tour

“What a great feeling it is when you stood there on the top of the mountain and pointed to the piste saying: "Guys, the piste is yours!" And we skied down, on, a totally fresh and empty slope, in the morning sun. THAT is something no other operator can provide!”

Karl Lintner on the CLASSIC Dolomites Ski Safari

“An enormous 'thank you' for all that you did to ensure that we had one of the best, if not the best, skiing holidays ever.”

Ally Gregory on a Dolomites Ski Safari

“Once again, many thanks to you and your team for an excellent week.”

John Daines on a Dolomites Ski Safari

“… it is seriously the best ski trip we have done for a long time … possibly ever.”

Diane Farmer on a Dolomites Ski Safari

“Fantastic experience! Sleeping at the top of the mountain and early morning untracked corduroy or powder”

Grant Milne on a Dolomites Ski Safari

“Huts don't have to be hardcore, especially when your staying in the jewel of the Dolomites darling!”

Fall Line Magazine

“I cannot now imagine a skiing holiday that does not involve those early morning runs and watching the sunset at 2,800 metres.”

The Times: Christian Wolmar

“A scene that is quiet the most idyllic I've seen in any winter landscape”

SNOW Magazine

“These are not the kind of places you stumble upon by chance and perfectly illustrate the wisdom of tapping into local knowledge.”

SNOW Magazine

“Just a short note to say thank you for everything last week. All 6 of us had a fantastic time. Everything worked like clockwork from arrival to departure. Our three days guiding were terrific. The Paul Simon duo (call me Betty and you can call me Al) are amazing as of course is Tim!! Willies for steak and vino will be a long term memory. Hotel Grones is brilliant and staff are the best around. Thanks again. Hope to see you all again next year ...”

Eamonn B; Dublin on a Tailor-Made Dolomites Ski Safari

“We were always a little hesitant because of the hills, but eBike from Inspired Italy solved that problem and then some! We felt like we were in Tour d'Italia without the effort. The bikes are fantastic, and all the equipment is first-class.”

John Sweazey on an Umbria eBike tour

“An utterly, utterly fab ski holiday and thank you SO much for organising it all. We could/would NEVER have experienced such a thing had it not been for you. I honestly NEVER want to ski anywhere else again and we would LOVE to do it again next year.”

Deborah Maby, UK